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Your Burst link and QR code

Tracking placements

A placement is one place your Burst link lives: a placard at the register, an offering tag on a shelf, a badge on your product pages. Each placement has its own code, so every visit is credited to the spot it came from.

Manage them in Placements. The page has two tabs:

  • In-store: printed QR codes. Create one, name it, print it.
  • Online: badges, banners, and snippets for your website and emails. See Adding Burst to your website.

Tagging an offering

When you create an in-store QR code you can attach an offering. Customers who scan it arrive with that offering already chosen, so they don’t have to find it.

If the offering is still in review, the QR code works right away but opens your full list until the offering is approved.

Seeing what’s working

Open a placement to see its visits. Online placements that we can detect on your site show a Live or Not added status. If one spot has plenty of visits but few letters, tell us and we’ll look at the drop-off with you.