> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://help.getburst.com/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://help.getburst.com/_mcp/server.

# Reading your brand dashboard

> **Warning**
>
> Draft. This section is being prepared and may change.

Your [brand dashboard](https://brands.getburst.com) shows how Burst is performing for your Shopify store. Use the period menu at the top to change the date range. If you have access to more than one store, use the store menu to switch between them.

## Headline numbers

| Metric                 | What it means                                                        |
| ---------------------- | -------------------------------------------------------------------- |
| **Amount reimbursed**  | Total dollars reimbursed to your customers through Burst this period |
| **Orders reimbursed**  | Orders that used Burst this period                                   |
| **AOV (Burst orders)** | Average order value for customers who used Burst                     |

## Customer retention

The percent of Burst customers who bought from you again within **30, 60, 90, and 180 days**.

## Sub-metrics

| Metric                  | What it means                                   |
| ----------------------- | ----------------------------------------------- |
| **FSA/HSA utilization** | Share of all your orders that used Burst        |
| **Unique customers**    | Customers who used Burst this period            |
| **LMNs issued**         | Letters of Medical Necessity issued this period |

## Top products

The products most often reimbursed with Burst.

## Export and feedback

* **Export Data** downloads order-level data for the period.
* **Feedback** sends a note straight to the Burst team.

The **Data last updated** time at the top tells you how fresh the numbers are.