> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://help.getburst.com/placard/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://help.getburst.com/_mcp/server.

# Print and place your QR placard

Your placard comes with your QR code already on it. [Print your placard](https://brands.getburst.com/go/placements?create=placard) from Placements. Reprints are free, and cardstock makes it pop.

## Where to put it

#### At the register

Catches people at the moment they're thinking about money. Put it at eye level. The counter beats the window.

#### On the shelf, next to the expensive items

The spot people skip, and often the best performer. Use an **offering tag** here so the scan arrives with that offering already chosen.

#### On the receipt or the bag

So they scan at home and come back.

#### In the window

Costs nothing and works on people who never came in.

## Tell your staff one sentence

> "If you're paying for something over a hundred dollars, scan that code, you might be able to use your FSA or HSA."

A placard nobody mentions out loud gets a fraction of the scans. Have staff point to it **before the customer leaves**: the letter has to be requested the same day as the purchase.

For the full walkthrough and answers to common register questions, see [The in-store customer journey](/in-store-journey).

## Other printed placements

From [Placements](https://brands.getburst.com/go/placements) you can create a QR code for each spot:

| Type          | Use it for                                            |
| ------------- | ----------------------------------------------------- |
| Placard       | Your counter or register                              |
| Offering tag  | A hang tag that names one specific product or service |
| Window poster | Your storefront window                                |
| Pamphlet      | Handouts and brochures                                |
| Other         | Anywhere else                                         |

Give each one a name you'll recognize so you can see which spot earns its keep. See [Tracking placements](/placements).

> **Note**
>
> On the Free plan you get your default placard. Extra QR codes for every product and service are part of the [Growth plan](/plans).

## Test it

Scan your own placard with your phone. Your first scan checks off the **Test it with your phone** step in your onboarding checklist.

> Put it where people pay, then somewhere else.