> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://help.getburst.com/funnel/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://help.getburst.com/_mcp/server.

# Reading your funnel

Your dashboard home shows how customers move from your placements to a finished letter.

#### Visits

People who tapped your link, clicked a badge, or scanned a QR code.

#### Letters submitted

Visitors who started a letter request. They appear in [Leads](https://brands.getburst.com/go/leads) as **In progress**.

#### Letters paid

Customers who paid for their letter. They show as **Paid**.

#### Letters sent

Customers whose Letter of Medical Necessity was reviewed and delivered. They show as **Letter sent**.

## What to do with it

* **Few visits?** Your placements aren't being seen. Move the placard to the register, add the badge next to the price, and have staff mention it. See [Print and place your QR placard](/placard).
* **Lots of visits, few letters submitted?** Customers may not know why it matters. Add the [FSA/HSA page kit](/fsa-hsa-page) or tell staff the one-sentence pitch.
* **Submitted but not paid?** Follow up with customers who are still **In progress**. [Contact us](/contact) and we'll look at the drop-off with you.

Each placement has its own numbers too. See [Tracking placements](/placements).